Gain-and-Loss-Analyse

Gain-and-Loss-Analyse
Methode der  Marktforschung, bei der Mitglieder eines  Panels auf  Käuferwanderung in Bezug auf Marken und Einkaufsmengen untersucht werden. Ist die Stichprobe repräsentativ, können wertvolle Informationen über mengenmäßige Marktanteilsgewinne und -verluste einzelner Marken sowie über Marktanteilsschwankungen durch neue Käufer bzw. Abstinenz alter Käufer gewonnen werden.

Lexikon der Economics. 2013.

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